You want it NOW!

Let us introduce you, to the elements of our campaign. We made attributes that are different about it, be IMPORTANT. We want Mindful Seekers, to want it NOW. And it needs to communicate that immediately.” When they see Baileys, they want it for holidays, but when seeing Baileys Almande, they want it NOW

Reflection of Now

The elements of our campaign to bring you to the Now. Pour, Blend, Swirl, See yourself in it. The Mindful Seeker will see themselves in it.

The Mindful Seeker is reading and consuming information to be more mindful. They are learning about things that are important to them. Introduce them to the life to the life they are seeking like Time Magazine’s Mindful Revolution

Digital magazine edition of Time Magazine

Out of home placements

This commercial execution is part of the NOW! Mock ad campaign done in BIC program for Diageo Video and animation done by Humberto Machuca Vazquez

Amande’s “Now” Bar Truck

How do we get more now into the lives of the mindful seeker? Bringing it to them. Why - they want it, so we bring it to them.”
Deliver + Share the essence of Almande Are vetted for those 21+ Adapt to Seasons & Surroundings Temporary/Exclusive Presence Sample & Merch Site

Localized Area: Wynwood and Ocean Drive Art Basel, Miami — **Localized Area:** Wynwood and Ocean Drive *Art Basel, Miami*

The Treehouse Hotel Event

Localized Area: Antoni Porowski Boutique Plant-Based Hotel The TreeHouse, LA — **Localized Area: Antoni Porowski** Boutique Plant-Based Hotel *The TreeHouse, LA*

Influencers

Antoni Porowski model, and chef. Most known for his role on Queer eye showing people how they can live a more balanced lifestyle through what they consume. At the tree house he also will be in the kitchen creating content for Baileys YouTube channel showing mindful seekers how he incorporates Baileys Almande into his lifestyle and why he personally loves the ingredients in it. With a following of over 3.3m mindful seekers we are sure to engage this audience and increase our reach.

Diageo “Now with the Community”

Inside this hotel, we will also have employees take part promoting Diageo’s sustainability initiatives of almond production to the Mindful Seekers who care about the products they buy. We will also invite local organizations with similar missions, and promote the Learn + Grow Almonds event in California.